For a fact, Rolex watches are undoubtedly known to be the best fine watch brand internationally. Their brand has long been well-known to be the maker of superior watches. Rolex is the pioneer and inventor of numerous major watch concepts.

Examples of these are the first “certified chronometer”, the first successful “waterproof” and dustproof watch casing, the first automatic changing date wristwatch, and the techniques applied in the manufacturing by the bulk of premium watches.

In the 1980′s the image of Rolex watches surged from popular to one of world’s renowned watch brand. Rolex watches have become the status symbol of rich people throughout the world. Rolex watches’ popularity rose astronomically with its price. From a Rolex watch sold at $900US in 1981 it increased to a staggering $2,350 by 1991. This happened without any major modification to the watch design.

The Rolex watch phenomenon though has some myths accumulated through time. Here are some of them:

* That Rolex watches are handmade per unit individually.

This is a myth. Majority of the Rolex watches are mass-made by state of the art factories that apply various construction methods invented by Rolex. This high-end watch brand finishes around 1 million watches each year. There are special edition watches however that are really handcrafted.

* It is a myth tosay that the most accurate watch of all time is Rolex.

Even a 25 dollar worth Casio watch can tell time as accurately as a Rolex. The expensive price tag of Rolex is brought about by the jewelry that accentuates it. Money therefore is not a factor in choosing the most accurate watch.

* Years are spent in the making of a Rolex watch.

Untrue. Although this claim is bombarded by Rolex watch advertising campaigns, there is no scientific proof that proves this. This marketing strategy is just designed to create an image of laborious craftsmanship that takes years to make, to justify the price of course. The idea behind is to cover up that in reality Rolex watches are mass produced.

* Rolex watches can be resold at a high price.

Although it is true that Rolex watches have higher resale value than other watches, it does not assure that buying a Rolex watch is a sound investment. Any watch when resold was meant to depreciate in value. So be sure that business of reselling a Rolex watch is not the reason for buying one of the world’s most expensive watches.

Are Rolex watches the best in the world?

It all depends on what your purpose is. If you like the most popular watch and a status symbol and you have the money, then by all means have it. But if you are just looking for a good performance watch, it will be more efficient to pick a watch for your type of activity.

Examine the features, the durability, looks and match it with the owner’s personality.

The most comfortable watch and the one that you really like to wear is always the best choice.

About the author:

David Arnold Livingston enjoys shopping for friends and family, especially for holidays. He recommends the resource: FLT Watch

Written By: David Arnold Livingston

In the early 1600s, form watches came into being. Cases shaped like animals and objects and religious themed watches were the most popular. But cheap, portable clocks & watches didnt really come into wide spread use until 1780 when Abraham Louis Perrelet invented the self winding movement.

Watch making enters its prime period in the years that followed. In 1791, J.F. Bautte founded the watch company that would eventually become Girard-Perregaux. In 1820, Thomas Prest registers a patent for the self-winding watch. In 1833 Antoine LeCoultre started his own watch making business that would eventually become Jaeger-LeCoultre.

Other big names and when they were founded:

Minerva founded in 1858
Heuer founded in 1860
Zenith founded in 1865
Movado founded in 1881
Rolex founded in 1905
Citizen founded in 1918
Seiko founded in 1924

But probably the most innovative and best-selling watch of all time is the Timex. Timex created the Waterbury pocket watch in the 1880s and made affordable timekeeping a mainstay for the average man.

By the turn of the twentieth century, the watch industry’s first and most successful mass marketer, Robert H. Ingersoll, worked with Waterbury Clock, a partner of Timex, to distribute the company’s “Yankee” pocket watch, the first to cost just one dollar. Twenty years later, with nearly forty million sold, the “Yankee” became the world’s largest seller and “the watch that made the dollar famous.” Everyone carried the Yankee: from Mark Twain to miners, from farmers to factory workers, from office clerks to sales clerks. Throughout the rest of the 20th Century, Timex conquered the low-end market selling 500 million watches by the end of the 1970s.

And the watch market has continued to grow and expand in the following years. With the introduction of the digital watch in 1972, watchmakers had brand new roads to explore in the area or portable timekeeping. It is now not so uncommon to find watches that can do everything under the sun from reading the wearers heart rate to playing music. But telling time is still the number-one priority.

So whether you’re more interested in the fashion statement your watch makes (Rolex, Heuer, Seiko) or the practicality of your watch (Timex, Casio, Citizen), there will always be numerous choices out there.

Hey, anyone know what time it is? I think I’m late.

About the Author

Allen Shaw is a successful author who provides tips and information on brand name watches and watches in general.

Written By: Allen Shaw